Marketing Specialist

General Purpose: The Marketing Specialist will be responsible for developing and executing comprehensive marketing strategies that enhance our brand visibility, engage diverse audiences, and support business growth. This role requires a blend of creativity, strategic thinking, and technical proficiency, with a focus on social media management, content creation, graphic design, and storytelling. Our Marketing Specialist will play a crucial role in enhancing brand awareness and expanding our digital footprint across our key markets in Louisville, Lexington, Bowling Green, Tampa, and beyond!

Why Join Us?

·        Opportunity to work with a dynamic and supportive team in a growing company

·        Engage in diverse and impactful marketing projects within the construction industry

·        Competitive salary and benefits package

·        Professional development opportunities and a platform to showcase your creativity

·        Hybrid work policy supporting a healthy work-life balance

Essential Duties and Responsibilities:

Social Media Management and Content Creation:

·        Develop and implement strategies to enhance brand presence on platforms including Facebook, Instagram, TikTok, and LinkedIn.

·        Create, curate, and schedule engaging content tailored to each platform, ensuring consistency with the company’s voice and objectives.

·        Monitor social media channels, respond to audience interactions, and analyze engagement metrics to refine strategies.

Graphic Design:

·        Design visually compelling marketing collateral, sales materials, proposal responses, and Statements of Qualifications.

·        Collaborate with project teams to produce graphics that effectively showcase project highlights and achievements.

·        Ensure all designs align with brand guidelines and maintain a cohesive visual identity across all materials.

Storytelling and Project Marketing:

·        Strategically curate impactful content for RFP responses.

·        Craft compelling narratives that highlight project milestones, successes, and client testimonials.

·        Develop best practice summaries and project profiles that effectively communicate our expertise and value proposition.

·        Utilize various content formats, including articles, blogs, eBlasts, videos, and infographics, to tell engaging stories.

·        Maintain and manage the company website, ensuring accuracy and alignment with business objectives while facilitating a cutting-edge user experience.

Client Communication and Relationship Management:

·        Engage warmly and professionally with clients.

·        Collaborate with project managers and teams to obtain information for accurate and timely communication.

·        Represent the company at industry events and client meetings as needed.

Supervisory Responsibilities: This position has no supervisory responsibilities.

Education and/or Experience: This position requires a Bachelor's degree (B. A.) from a four-year college or university; or one to two years marketing experience and/or training; or equivalent combination of education and experience.

Qualifications:

·        Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

·        Minimum of 3 years of experience in marketing (internship experience welcome).

·        Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and social media management tools, and video editing tools.

·        Strong graphic design skills with experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and WordPress.

·        Exceptional storytelling abilities with a portfolio demonstrating successful content creation.

·        Excellent interpersonal and communication skills, with the ability to engage effectively with clients and team members.

·        Strong organizational skills with the ability to manage multiple projects and deadlines.

·        A proactive, creative, and results-driven mindset.

Preferred Qualifications:

·        Familiarity with SEO best practices and content optimization.

Physical Demands:  This position sometimes requires standing, walking, and sitting. This position rarely requires climbing or balancing, stooping, kneeling, crouching or crawling and reaching with hands and arms. This position frequently requires the use of hands to finger to handle or feel and talking/hearing. 

This position rarely requires lifting up to 10 pounds.

Close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus are important components of this job. 

Work Environment: This position rarely requires exposure to wet or humid conditions, working near moving mechanical parts, or toxic or caustic chemicals. The work environment for this position is considered to involve a moderate noise level.

Travel: This position will require travel of up to 20% of the time.

Disclaimer: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities at any time.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.